Ask a Question

Are you considering a new career in the Dating Industry running your own agency, or becoming a standalone matchmaker?

We have various options here that you can explore initially, allowing and helping you to do the right research. Ask the Dating Experts enables you to find out more, before making the decision about whether or not the dating industry is something you want to become part of. You may feel more positive about taking further steps,once we have answered your questions, in which case we can also help you further through our Consultancy Service. Please email us directly for details. 

The Dating Industry is booming, why not become a part of it?


View my options

Click on the drop down topics below for some inspiration of what to ask:

  • Business Structure & Legal Considerations

    • Should I become a Limited Company?
    • Do I need Professional Indemnity Insurance?
    • Should I immediately register for VAT?
    • How important are Terms and Conditions or Contracts? What key elements should they include?
    • What sort of qualifications do I need to start a dating agency?
    • Do I need a physical office to run my dating agency?
    • What are the essential elements of a Privacy Policy for my website?
    Ask an Expert
  • Client Management & Safety

    • What age group should I target to attract suitable clients?
    • How important is it to personally interview potential clients and what should I look for?
    • Should I advise clients on the importance of meeting under safe conditions? What guidelines should I provide?
    • What sort of details do I need to take down about my clients? How should I store this information?
    • What sort of ID should I request from clients to verify their identity?
    • Should I ask potential clients to fill in a preliminary form prior to the interview? What information should I request?
    Ask an Expert
  • Financial Considerations & Payment Structures

    • Should I take payments upfront or charge a monthly fee for my clients?
    • How important is my refund policy and what should it include?
    • Should I include contract guarantees for my clients? What kind of promises should I offer or avoid?
    Ask an Expert
  • Marketing & Promotion

    • How large an area should I cover with my dating agency?
    • How do I determine the best regional focus?
    • What advertising strategies, including social media, should I prioritise for marketing my dating agency?
    • How effective is Google advertising for dating agencies? What budget should I set?
    • How important is it to have a physical brochure and can it still be an effective tool in a mostly digital world?
    Ask an Expert
  • Industry Trends & Technology

    • How will the rise of internet dating platforms affect my traditional dating agency and how can I differentiate my services?
    • To Zoom or not to Zoom—how effective are virtual consultations compared to in-person meetings?
    Ask an Expert
  • Client Experience & Service Delivery

    • How important are photos for client profiles? What guidelines should I set for quality images?
    • How do I start networking if I want to expand my role as a matchmaker?
    • How do I create a client database if I decide to set up a traditional dating agency?
    Ask an Expert

Each submission costs £25 and will be answered within 48 hours.

Ask the Experts

Enquire about our personal and confidential consultancy service.

If you would like more in depth details and advice on how to move to the next stage of setting up your dating business, we can also offer you a one day seminar (this can be extended if you wish), covering as much as possible within the time scale selected, either face to face or on Zoom.


This service will allow you to access vital and important information, relating to setting up your own traditional dating agency, or alternatively becoming a standalone matchmaker. Please enquire for further details and costs involved. If you live in the EU, we can offer you this service on Zoom, unless of course you wish to meet us in the UK.

In Association with the

The Dating Agency Association is the very first association to offer you such a service.
The people behind the DAA have had forty years experience working within the dating agency industry, so they are well placed to offer you the such services.


Already a matchmaker or running your own dating agency? - talk to us about joining the association

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